Scaling for Growth
Build a leadership team ready for your next stage of growth.
Raising capital, scaling fast or preparing for an IPO changes what the business needs from its leaders. The team that got you here is an asset. The question is whether it’s ready for the company you’re becoming. Martin Growth Leaders works directly with CEOs and their leadership teams at this turning point, so the team grows as fast as the business.
What we hear from CEOs at this stage
- “Every important decision still runs through me.”
- “My leaders were great at $30 million. I’m not sure they’re right for $150 million.”
- “We closed the round. Now the board expects us to execute at a completely different level.”
- “My team runs their functions well, but no one is thinking about the whole company.”
When the business grows, the team needs to grow with it.
Growth multiplies whatever is already true about your leadership team. Strong alignment compounds. So do founder dependency, silos and unclear decision rights, and they compound faster than most CEOs expect.
Your board and investors are betting on the team as much as the plan. We work with you to make sure that bet pays off. Every engagement is built around your strategy and the moment you’re in, not a standard program.
When the business grows, the team needs to grow with it.
Growth multiplies whatever is already true about your leadership team. Strong alignment compounds. So do founder dependency, silos and unclear decision rights, and they compound faster than most CEOs expect.
Your board and investors are betting on the team as much as the plan. We work with you to make sure that bet pays off. Every engagement is built around your strategy and the moment you’re in, not a standard program.
Move forward with greater confidence.
Growth stops being a test of how much you can personally carry. Your leadership team takes real ownership of results, decisions move faster and closer to the work, and your board and investors see a team that can deliver the plan they funded.
Where we focus:
- The CEO’s role: moving you out of the bottleneck and up to the altitude the business now needs.
- The team’s shape: who belongs on the leadership team, and which decisions they own together.
- Enterprise thinking: leaders who decide as owners of the whole company, not defenders of their function.
- Shared commitment: one clear direction and a short list of priorities the whole team is accountable for.
- Readiness for scale: each leader prepared for what a larger company will ask of them.
In our clients’ words:
We scaled rapidly without losing cohesion—and delivered strong outcomes for both our stakeholders and the company’s bottom line.
“Craig was a pivotal advisor during one of the most critical phases of our business. When our U.S.-based life sciences team of three was suddenly tasked with building out global operations across three continents, the complexity and pressure were immense. Over the next 18 months, Craig worked side by side with me and my expanding team to lay the groundwork for sustainable growth. He helped us establish clear communication standards, build trust across cultures, onboard new team members seamlessly, and coordinate effectively across time zones and regions. The result? We scaled rapidly without losing cohesion – and delivered strong outcomes for both our stakeholders and the company’s bottom line. Craig brought clarity, structure, and confidence at a time when we needed all three.”
Amanda Cashin
CEO, Prisma; former Co-Founder and Global Head, Illumina for Startups and Illumina Accelerator
Craig is helping me assess and optimize my new team, and he will be working with us as we scale following additional funding.
“I have engaged Craig and his team with two companies where I am an investor and founder. They have been helpful in scaling my leadership team at one of the companies after a major funding round. This included assessment of the executive team, coaching key leaders, teaching and implementing an OKR process to align our expanding organization, and helping my co-founder and me find the right application of our strengths for the next stage of the business. Additionally, he worked with the board, investors and members of the executive team on strategic planning and alignment. With my new startup, Craig is helping me assess and optimize my new team, and he will be working with us as we scale following additional funding.”
Biju Kulathakal
CEO, Lightspeed; Co-Founder, Halo Investing
The process energized the leadership team, and the impact was both immediate and lasting—clarifying our path forward and elevating the people who will lead us there.
“I brought Craig and his team in to lead my executive team through a major new product and market innovation exercise. He not only delivered a powerful framework for fresh thinking but also rolled up his sleeves—interviewing our customers and investors to understand the realities of our business and surface opportunities we hadn’t fully seen. As a result, my team generated more than a dozen new product and market strategies, which we rigorously tested over the following months. This work has already sparked a strategic initiative we’re committing capital and resources to for the coming years. Just as importantly, the process energized the leadership team, and the impact was both immediate and lasting—clarifying our path forward and elevating the people who will lead us there.”
Jim Woodruff
CEO, National Powersport Auctions
His coaching has made sure I’m not just reacting to what’s next. I’m ready to lead it.
“When AI disrupted our legacy business, my division became central to the company’s future. Craig helped me build the team to deliver it: a sharper leadership team, operational discipline, and a sales organization built for growth. As my role has expanded into partnerships and joint ventures, his coaching has made sure I’m not just reacting to what’s next. I’m ready to lead it.”
Colin Coggins
SVP & General Manager, Chegg
What will your next stage require of your team?
Raising capital, scaling fast or preparing for an IPO changes what the business needs from its leaders. The team that got you here is an asset. The question is whether it’s ready for the company you’re becoming. Martin Growth Leaders works directly with CEOs and their leadership teams at this turning point, so the team grows as fast as the business.